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Burberry 

     biggest high quality replicas wholesaler

www.qiqibrand.cn supply top quality replicas of sport and famous brand shoes, handbags,jeans,belts,purses, coats, shirts, sweaters, dresses, watches, jewelries, glasses and accessories with competitive price.

Qiqibrand Team—Judy

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Burberry Group plc is a British luxury fashion house, distributingouterwear, fashion accessories, fragrances, sunglasses, and cosmetics. Its distinctive tartan pattern has become one of its most widely copiedtrademarks. Burberry is most famous for its trench coat, which was designed by founder Thomas Burberry. The company has branded stores and franchises around the world and also sells through concessions in third-party stores. Queen Elizabeth II and the Prince of Wales have granted the company Royal Warrants, which have been maintained despite Burberry's closure of its factory in Wales. Christopher Bailey has been the CEO and Chief Creative Officer since 2014. The company is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.

Burberry also specially designed aviation garments. A.E. Clouston and Betty Kirby-Green made the fastest flying time to Cape Town from London in 1937 and were sponsored by Burberry.

Burberry was an independent family controlled company until 1955, when it was taken over by Great Universal Stores.

The company was no longer under family control but started its period of innovation and significant growth of sales and profits. With the development of the "swinging sixties" Burberrys became the luxury clothing brand from the UK the most sought after. Base products like the trench coat, the Piccadilly raincoat, the cachemire scarf were all relaunched using notably the beige check known worldwide today.

 

 

      biggest high quality replicas wholesaler

www.qiqibrand.cn supply top quality replicas of sport and famous brand shoes, handbags,jeans,belts,purses, coats, shirts, sweaters, dresses, watches, jewelries, glasses and accessories with competitive price.

Qiqibrand Team—Judy

Email:qiqibrand@hotmail.com

Skype:  qiqibrand@hotmail.com

WhatsApp:  +8613554015881

Place order:   www.qiqibrand.cn

 

 

 

Burberry Ltd. is a manufacturer and marketer of men’s, women’s, and children’s apparel, as well as accessories and fragrances. The Burberry name is virtually synonymous with the tan gabardine raincoat pioneered by the company more than 145 years ago. Writing for WWD (Women’s Wear Daily) in 1989, Andrew Collier described the garment as “a mainstay in outerwear worldwide, that symbolizes all that is Britain: sturdy and unassuming, equally at home in fine hotels and muddy lanes.” In 2000, Burberry operated 58 company-owned stores, and its products were also found in department and specialty stores around the world. In 1999, the firm launched the Prorsum designer collection as part of its efforts to reinvent Burberry’s luxury brand status. An icon of classic clothing, Burberry has utilized licensing and brand extensions to appeal to a younger generation of fashion-conscious customers. The company is a subsidiary of the United Kingdom’s Great Universal Stores pic, the very closely held $9 billion credit reporting, mail-order, and retail apparel conglomerate.

 

 

      biggest high quality replicas wholesaler

www.qiqibrand.cn supply top quality replicas of sport and famous brand shoes, handbags,jeans,belts,purses, coats, shirts, sweaters, dresses, watches, jewelries, glasses and accessories with competitive price.

Qiqibrand Team—Judy

Email:qiqibrand@hotmail.com

Skype:  qiqibrand@hotmail.com

WhatsApp:  +8613554015881

Place order:   www.qiqibrand.cn

 

 

 

The brand Burberry that we know of today was founded by Thomas Burberry. The original company specialized in selling outwear like rain coats. We might recognize Burberry from its lined pattern. The brand started to losing its competitive edge in the 20th century. But still Burberry is still striving today, some claim the company have been saved by making a crucial step into the handbag world.

Burberry might have a wide collection of handbags, but no loyal burberry fan would miss out the Haymarket check tote. Coated with the world famous burberry style canvas and leather trim. The bag is available in three sizes. The smallest can be used as a cute everyday bag and roomy enough for all your necessary items. The medium and large includes an adjustable strap and perfect use for a busy lifestyle. What I like the most is that the bag can match any outfit.

 

 

      biggest high quality replicas wholesaler

www.qiqibrand.cn supply top quality replicas of sport and famous brand shoes, handbags,jeans,belts,purses, coats, shirts, sweaters, dresses, watches, jewelries, glasses and accessories with competitive price.

Qiqibrand Team—Judy

Email:qiqibrand@hotmail.com

Skype:  qiqibrand@hotmail.com

WhatsApp:  +8613554015881

Place order:   www.qiqibrand.cn

 

 

The knight bag is mostly sold out these days. It featured often in the must-have of most top ten designer bag websites. The Burberry knight bag is spacy enough for more than your personal items. Highly recommended to use when you have a busy lifestyle or good for traveling too. The knight bag have two handles and a lock is included on the zipper.

Elegant, daring and simple. That’s how you can describe the Burberry heritage grain leather hobo bag. Gorgeous when worn in any woman’s arm. The bag comes in two sizes, but you need to know that the smallest is size is really ‘small’. If you are a girl who like to stuff your bag (just like me), you want to consider the medium. The bag is comfortable to carry on shoulder and comes with a detachable leather strap.

      biggest high quality replicas wholesaler

www.qiqibrand.cn supply top quality replicas of sport and famous brand shoes, handbags,jeans,belts,purses, coats, shirts, sweaters, dresses, watches, jewelries, glasses and accessories with competitive price.

Qiqibrand Team—Judy

Email:qiqibrand@hotmail.com

Skype:  qiqibrand@hotmail.com

WhatsApp:  +8613554015881

Place order:   www.qiqibrand.cn

 

 

 

 

 

Burberry is one of the world's leading luxury fashion houses, and women of all ages desire its handbags. Although best known for its check design,   Burberry handbags are available in a number of designs and styles. With an endless array of choices, you might have a hard time deciding which bag to purchase. However, by starting with the top five best selling handbags from Burberry, you can narrow down the choices until you find the perfect one. These items represent the best bags from the British fashion house, each with all the features every woman needs.

Burberry may also release certain designs for different seasons. Choosing the right Orchard bag is difficult, but you should consider your needs and preferences when deciding which one to buy. For example, leather bags tend to be heavier, so if you want something easy to carry, then the small Orchard in the Sartorial or Haymarket check might be a better option.

 

      biggest high quality replicas wholesaler

www.qiqibrand.cn supply top quality replicas of sport and famous brand shoes, handbags,jeans,belts,purses, coats, shirts, sweaters, dresses, watches, jewelries, glasses and accessories with competitive price.

Qiqibrand Team—Judy

Email:qiqibrand@hotmail.com

Skype:  qiqibrand@hotmail.com

WhatsApp:  +8613554015881

Place order:   www.qiqibrand.cn

 
 

 

 

Finding and buying a Burberry handbag on eBay is quick and easy, especially when using the search engine. Just go to any page on the site and look for the search box. Then, enter phrases and keywords that describe the bag you desire, such as "  Haymarket Burberry bag" or "Burberry clutch." Burberry handbags are a must for any fashion-conscious woman. These gorgeous bags are not only stylish, but also use high-quality materials and construction. When you want an accessory that adds polish and sophistication to your outfit, check out any of the best selling Burberry handbags on the market.

By the turn of the century, Burberry offered an extensive line of outerwear for both men and women. The company designed hats, jackets, pants, and gaiters especially for hunting, fishing, golf, tennis, skiing, archery, and mountaineering. The garments’ time- and weather-tested reputation for durability helped make them the gear of choice for adventurers of the late 19th and early 20th century. Balloonists and early aviators wore specially made Burberry garments that let neither wind nor rain penetrate. Captain Roald Amundsen, Captain R.F. Scott, and Sir Ernest Shackleton wore Burberry clothing and took shelter in Burberry tents on their expeditions to the South Pole in the 1910s.

 

      biggest high quality replicas wholesaler

www.qiqibrand.cn supply top quality replicas of sport and famous brand shoes, handbags,jeans,belts,purses, coats, shirts, sweaters, dresses, watches, jewelries, glasses and accessories with competitive price.

Qiqibrand Team—Judy

Email:qiqibrand@hotmail.com

Skype:  qiqibrand@hotmail.com

WhatsApp:  +8613554015881

Place order:   www.qiqibrand.cn

 

 

Burberry has positioned its brand in the minds of consumers to be “functional luxury.” Burberry maintains a product line with great width and depth consisting of many products. Their products fall into one of two main categories: fashion or continuity. Fashion products are designed to be responsive to fashion trends and are introduced on a collection-by-collection basis. Continuity products have life cycles that are expected to last for a number of years. Burberry also has three primary collections: womenswear, menswear, and accessories. With so many different products offered in different collection and the fashion vs. continuity of Burberry products the product mix is very great. This contributes to the positioning of the Burberry brand. Burberry has received awards for the Contemporary Design Collection of the Year and the Classic Design Collection of the Year. This illustrates how diverse the Burberry brand is.

      biggest high quality replicas wholesaler

www.qiqibrand.cn supply top quality replicas of sport and famous brand shoes, handbags,jeans,belts,purses, coats, shirts, sweaters, dresses, watches, jewelries, glasses and accessories with competitive price.

Qiqibrand Team—Judy

Email:qiqibrand@hotmail.com

Skype:  qiqibrand@hotmail.com

WhatsApp:  +8613554015881

Place order:   www.qiqibrand.cn

 

 

 

Therefore, the market positioning for Burberry varies. Burberry can appeal to the hip 25-year-old man or the conservative 65 year old man. However, many Burberry ads feature younger models. Recent Burberry ads have featured everything from a British landscape with aristocratic looking models to edger ads with models in bikinis. Taking all of this into account, Burberry is targeted towards many different segments of the population with one common theme, functional luxury.

Burberry has many competitors that include: Coach, Polo, Armani, and Gucci. Relative to that of Burberry’s competitors, they have positioned themselves very well in the minds of consumers. Coach primary positioning is on handbags. While Coach also carries other accessories that range from watches and shoes to scarves and dog collars, Coach remains primarily in the accessory end of fashion. Coach was also not even a player in the top 10 luxury goods players. However, Coach held 6% of the accessories share and in a price comparison was more on the low end of cost for accessories. This does not however reflect Coach’s marketing positioning. Coach is just simply more affordable and more accessible to the general population.

 

      biggest high quality replicas wholesaler

www.qiqibrand.cn supply top quality replicas of sport and famous brand shoes, handbags,jeans,belts,purses, coats, shirts, sweaters, dresses, watches, jewelries, glasses and accessories with competitive price.

Qiqibrand Team—Judy

Email:qiqibrand@hotmail.com

Skype:  qiqibrand@hotmail.com

WhatsApp:  +8613554015881

Place order:   www.qiqibrand.cn

 
 

 

 

Polo’s marketing positioning is centered more towards clothing. While Polo was a number two player in the top luxury brands they captured the most market share for apparel, however, lower priced than Burberry. The Polo brand has great brand equity and is very well established in the minds of consumers. Armani, another competitor or Burberry, placed 8th in the top 10 global luxury goods. While Armani really only focuses on apparel the brand still maintains a strong luxury position in the market. Gucci also placed in the top 10 global luxury goods. Gucci’s marketing position is towards luxury accessories. They captured 12% of the accessory market share and were the highest priced brand for accessories.

Overall, Burberry’s competitive positioning is suitable over the long term. While brand like Coach and Gucci focus more on accessories and Armani and Polo focus more on the apparel market, Burberry has succeeded in penetrating both the accessory and apparel market while remaining a luxury good. Burberry has also succeeded is positing itself between brands such as Polo Ralph Lauren and Armani in apparel, and between Coach and Gucci in accessories. Burberry also has many different lines within the Burberry brand. This allows for more high-end goods and goods that would be feasible for purchase by the general population. Burberry’s positioning of functional luxury is extremely competitive and will sustain over the long-term.

 

 

      biggest high quality replicas wholesaler

www.qiqibrand.cn supply top quality replicas of sport and famous brand shoes, handbags,jeans,belts,purses, coats, shirts, sweaters, dresses, watches, jewelries, glasses and accessories with competitive price.

Qiqibrand Team—Judy

Email:qiqibrand@hotmail.com

Skype:  qiqibrand@hotmail.com

WhatsApp:  +8613554015881

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The Bravo team was very successful in elevating the overall status of the Burberry brand. This was not an easy task or something that was accomplished over night. Bravo’s goal when she took over was to transform Burberry into a “luxury lifestyle brand that was aspirational, stylish, and innovative.” Some immediate changes made to Burberry to help accomplish this and elevate the overall status were cosmetic. This included changing the company’s name from Burberry’s to Burberry and introducing a contemporary new logo and packaging. Then Bravo went on to reposition the brand. This meant attracting younger customers while retaining Burberry’s core customer base. The product line was also updated. The new product line included products classified as either continuity or fashion-oriented. Continuity products were expected to have much longer life cycles and fashion-oriented products were responsive to fashion trends. Burberry also updated its product line to have three primary collections: womenswear, menswear, and accessories. With all of these new and radical changes Burberry was able to elevate the overall status of its brand.

      biggest high quality replicas wholesaler

www.qiqibrand.cn supply top quality replicas of sport and famous brand shoes, handbags,jeans,belts,purses, coats, shirts, sweaters, dresses, watches, jewelries, glasses and accessories with competitive price.

Qiqibrand Team—Judy

Email:qiqibrand@hotmail.com

Skype:  qiqibrand@hotmail.com

WhatsApp:  +8613554015881

Place order:   www.qiqibrand.cn

 
 

 

 

 

 

Burberry’s customer base is unique. That is the easiest way to describe the brand’s following. Originally in 1856 the brand started by Thomas Burberry opening a draper’s shop in England. There he created gabardine, which is a fabric that waterproof and breathable. This created the customer base of anyone who ventured out into extreme conditions. Burberry’s trench coat was the official coat of the British Army in World War I, which went along with the previously stated customer base.

In the 1920s and 30s, Burberry check pattern was introduced as lining but soon became the signature trademark. This changed the customer base into politicians, celebrities (which included actors and actresses), and famous adventurers. During this time period the Burberry trench coat was appearing in all sorts of Hollywood movies by famous actors and actresses, which created the prestige of the brand. Burberry’s designs and quality were even favored among the British royalty, which created the luxury image for the brand and opened it into upper crust following.

Between 1955, when Great Universal Stores Plc. (GUS) bought Burberry, and up until 1990s, Burberry had been licensed to a variety of products and categories that were not consistent with the brand’s image. However, the brand did grow worldwide. The customer base during these times was all over. Due to the different licenses the brand was sold at all different locations and prices that attract different followings.

In the 1990s, the Burberry brand took yet another turn in its customer base. The company’s customer base was concentrated on older males and Asian tourists. This was a result of the brand being sold at stores that were inconsistent with its quality proposition. The mid-90s the brand had the image of being stodgy and conservative with an older customer base.

A breathe of fresh air came into the company when Rose Marie Bravo took over as chief executive in 1997. She changed Burberry from an outerwear manufacturer into a luxury lifestyle brand. Her goal was to reinvent Burberry. One of Bravo’s first decisions was to reposition the brand and attract a new customer base that was younger while keeping the current one.

 

      biggest high quality replicas wholesaler

www.qiqibrand.cn supply top quality replicas of sport and famous brand shoes, handbags,jeans,belts,purses, coats, shirts, sweaters, dresses, watches, jewelries, glasses and accessories with competitive price.

Qiqibrand Team—Judy

Email:qiqibrand@hotmail.com

Skype:  qiqibrand@hotmail.com

WhatsApp:  +8613554015881

Place order:   www.qiqibrand.cn

 

 

 

 

 

Burberry’s target customer is someone who wants luxury while being functional. The brand’s point of difference with other luxury brands is that they could be luxury, aspirational, and functional. Burberry decided they were going to reach these customers from Bravo identifying their niche betweens labels of Polo Ralph Lauren and Giorgio Armani on the apparel side, and between Coach and Gucci on the accessories end. The Burberry team priced the products between these price points to reach consumers. Burberry wanted to create the image of accessible luxury.

Burberry wanted to target younger consumers to create a following and a loyal base. They want to reach these customers so they continue to broaden their brand, while being profitable. For instance, they used the example of wanting their men’s products to appeal to a 25 year-old male going on his first interview and wanting to something hot while still appealing to a 60 year-old banker that wants quality and a modern, classic appearance. This can be defined as cross generational. Burberry wants their apparel and accessories to reach the different generations but keeping the image of style, protection, and functionality. They are hoping the desired young market loves their “realness and authenticity.”

 

      biggest high quality replicas wholesaler

www.qiqibrand.cn supply top quality replicas of sport and famous brand shoes, handbags,jeans,belts,purses, coats, shirts, sweaters, dresses, watches, jewelries, glasses and accessories with competitive price.

Qiqibrand Team—Judy

Email:qiqibrand@hotmail.com

Skype:  qiqibrand@hotmail.com

WhatsApp:  +8613554015881

Place order:   www.qiqibrand.cn

 
 

 

 

 

Burberry being popular among non-target customers can affect the brand positively and negatively. Burberry is starting to find out that their brand is becoming very popular in the hip-hop and urban youth community. These consumer markets are not what Thomas Burberry exactly had in mind when he created the company, but nonetheless it shows Burberry is crossing into new markets.

Becoming popular with non-target customers is a positive. It shows Burberry that their campaign to revamp the company is working. If the youth is interested in a company that has been around since 1856, then they are doing something right. This goes along with the desire to reposition Burberry to a younger customer base while keeping their loyal customers. This new popularity shows the company that it has reached an aspirational level to today’s youth.

Some negatives involved in this recent popularity are pushing away Burberry’s core customers and changing the brand’s image. If Burberry’s goal of becoming ‘accessible luxury’ is attracting consumers that are not desirable it can be negative in every aspect. These consumers tend not to have brand loyalty, fizzle out over years, and bring a different image to Burberry. The last of these stated qualities, the changing of Burberry’s image, is the most worrisome. If the image of the brand were to change to the brand of today’s hip-hop community, then Burberry would most likely loose their core customers. Those customers are not fans of hip-hop, and would not want that image associated with them when wearing the clothing and accessories.

      biggest high quality replicas wholesaler

www.qiqibrand.cn supply top quality replicas of sport and famous brand shoes, handbags,jeans,belts,purses, coats, shirts, sweaters, dresses, watches, jewelries, glasses and accessories with competitive price.

Qiqibrand Team—Judy

Email:qiqibrand@hotmail.com

Skype:  qiqibrand@hotmail.com

WhatsApp:  +8613554015881

Place order:   www.qiqibrand.cn

 

 

 

 

The future will determine if there can be a happy medium between the two starkly different perceptions. One possible idea is for Burberry to create a new line for the youth, while sticking to the brand’s position and lifestyle. The new line can be for these new emerging markets, while the core customers have their favorite lines. This idea could work to keep both consumer markets happy while being profitable for Burberry, but it would be difficult to keep the image of the brand from shifting.

Creating a new line with the intention of it being for the youth, urban youth, and hip-hop community would be revolutionary within the brand and would address and capitalize on the newfound popularity. It also helps create a nice flow between product categories within the brand. Burberry is in the works to create a children’s line (as of 2007 it has already been launched), so if a youth category were created then it would create clothing for all aspects of life for the next generation. This translates into a new core customer base and the possibility of attainable longevity of the company.

 

 

 

      biggest high quality replicas wholesaler

www.qiqibrand.cn supply top quality replicas of sport and famous brand shoes, handbags,jeans,belts,purses, coats, shirts, sweaters, dresses, watches, jewelries, glasses and accessories with competitive price.

Qiqibrand Team—Judy

Email:qiqibrand@hotmail.com

Skype:  qiqibrand@hotmail.com

WhatsApp:  +8613554015881

Place order:   www.qiqibrand.cn

 

 


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